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SUSTAINABLE DEVELOPMENT GOAL 12 RESPONSIBLE CONSUMPTION AND PRODUCTION
By optimising our resource use and replacing conventional materials and processes with low-impact preferred alternatives, we design responsibly made-to-last products with attention to the needs of today and tomorrow. In our dedication to Sustainable Development Goal 12, we work towards ensuring responsible production and sustainable consumption.
ACTIONS TOWARDS RESPONSIBLE PRODUCTS
We are increasingly replacing conventional materials and processes in our products with better low-impact alternatives
We are improving on our packaging to reduce material use and transportation
We are eliminating virgin single-use plastic
TARGETS TOWARDS RESPONSIBLE PRODUCTS
By 2027, our collections will only consist of responsible made-to-last products - as of 2021 53% of our products classified ads responsibly made to last.
6 Responsible Design Principles
The products that we call Responsibly Made To Last have a lower environmental impact and follow our 6 responsible design principles below:
PACKAGING
We only use FSC-certified paper and cardboard and are working towards eliminating virgin plastic in all packaging. We are constantly improving our packaging materials and looking into how we can reduce waste and resource use for single-use packaging. In the coming years, we will completely re-consider how we package and transport our goods, aiming to reduce excess transportation and use the best packaging materials solutions available.
Chemicals
We use chemicals in many forms, such as dyes, water repellent finishes, and prints. They are an essential part of garment production as they improve look, performance, and durability. We take great responsibility for ensuring that we do this in the best and safest way and are working from the high chemical standards and requirements developed by AFIRM Group from which our suppliers must comply.