NN.07 + Highsnobiety preheats the oven with Cedric Grolet and Le Laboureur
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We’re excited to be a part of Highsnobiety’s 2025 ‘Not In London’ campaign—a cultural celebration that explores the heart of London, from its pop culture to its pub culture.
Highsnobiety, a renowned global platform known for blending fashion, art, and lifestyle, has been at the forefront of shaping cultural conversations. London itself has long been a melting pot of fashion, food, and music, driven by its multicultural heritage and the diverse communities that call it home.
In this campaign, we’ve partnered with the famous French pastry chef and baker, Cédric Grolet, known for his innovative approach to patisserie, alongside Highsnobiety and Le Laboureur, to create our Malo Jacket. This collaboration embodies a shared commitment to craftsmanship, cultural influence, and creativity.
With only a handful of pieces available, this is a rare fusion of craftsmanship, culture, and creativity— and once it’s gone, it’s gone.
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Designed in Copenhagen, made in Burgundy
Designed in Copenhagen, made in Burgundy, and worn in one of London’s most favored pastry shops, the Malo jacket embodies everything No Nationality. Emblazoned with the logos of NN.07, Le Laboureur, Highsnobiety and Cedric Grolet, and with the magic touch of the recipe for Cedrics world famous Pain Au Chocolats, this jacket connects the dots and bridges the gap.
Exclusive to this collaboration, all partner logos are intricately embroidered in green on both sides of the chest, while the pièce de résistance—a full embroidery of Cédric Grolet’s original Pain au Chocolat recipe in ivory—adorns the back, blending the art of tailoring with the precision of pastry. With only a handful of pieces available, this is a rare fusion of craftsmanship, culture, and creativity— and once it’s gone, it’s gone.
The celebrated French chef - Cedric Grolet
You don’t just eat a Cédric Grolet pastry. You experience it – with all your senses. The celebrated French chef has not only innovated the thousand-year-old art of pastry, he’s reintroduced it to a new generation of hungry fans thanks to his viral, can’t-look-away videos, and some help from friends like Rosalia, Zoe Saldana, and Chiara Ferragni. Now, with three cafés across Paris, London, and Singapore, and a World’s Best Pastry Chef award under his belt, the 38-year-old chef is at the top of his field and only continues to climb higher.
The jacket with the famous recipe
Adorning the Malo jacket with the recipe for his world famous Pain Au Chocolat, Cedric brings the final element to our collaboration. Expertly crafted by Jean and his team at Le Laboureur, this limited-edition piece is made from 100% French cotton—designed to age beautifully and stand the test of time. Signature NN.07 elements, including bar tack stitching on the front pocket, a woven label on the side pocket, and our signature belt loop at the back, add a refined yet understated touch.
Who is Le Laboureur?
In 1956, Primo Zelanti founded Le Laboureur, inspired by the workwear of farmers and laborers—pieces refined over generations for pure function and understated elegance. Still family-run, now by his son Jean-Charles Zelanti, the brand continues to craft durable cotton, wool, and linen garments in its Bourgogne factory, designed to last and tell the story of a life well lived.
Recently, Comme des Garçons, Byredo, and others have embraced Le Laboureur’s heritage through collaborations, proving that true craftsmanship transcends time, trends, and borders. Expertly crafted by Jean and his team at Le Laboureur, this limited-edition piece is made from 100% French cotton—designed to age beautifully and stand the test of time.